According to the results of a survey conducted in the United States in 2022, the biggest concern among surveyed shoppers belonging to Gen Z was acne, followed by dryness and pores. Dryness and acne were also the main skin concerns among millennial respondents.
Most common skin concerns when shopping for skin care products in the United States in 2022, by generation
Characteristic
Gen Z
Millennials
Gen X
Baby Boomers
Dryness
49%
47%
39%
41%
Anti-aging
14%
30%
49%
46%
Fine lines/Wrinkles
7%
22%
43%
45%
Acne
63%
35%
14%
9%
Dark spots
16%
18%
21%
18%
Pores
30%
21%
11%
17%
Dullness
7%
10%
6%
3%
0%10%20%30%40%50%60%70%
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shoppers who purchased skin care in the last month
Supplementary notes
The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household). Up to two answers could be selected by participants.
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Provoke Insights. (September 13, 2022). Most common skin concerns when shopping for skin care products in the United States in 2022, by generation [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/1334325/most-common-skin-concerns-among-us-skin-care-shoppers-by-generation/
Provoke Insights. "Most common skin concerns when shopping for skin care products in the United States in 2022, by generation." Chart. September 13, 2022. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/1334325/most-common-skin-concerns-among-us-skin-care-shoppers-by-generation/
Provoke Insights. (2022). Most common skin concerns when shopping for skin care products in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/1334325/most-common-skin-concerns-among-us-skin-care-shoppers-by-generation/
Provoke Insights. "Most Common Skin Concerns When Shopping for Skin Care Products in The United States in 2022, by Generation." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1334325/most-common-skin-concerns-among-us-skin-care-shoppers-by-generation/
Provoke Insights, Most common skin concerns when shopping for skin care products in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1334325/most-common-skin-concerns-among-us-skin-care-shoppers-by-generation/ (last visited May 16, 2025)
Most common skin concerns when shopping for skin care products in the United States in 2022, by generation [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1334325/most-common-skin-concerns-among-us-skin-care-shoppers-by-generation/
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